Snuggle Bugz is a Canadian baby retailer catering to an upscale and trendy millennial family. A campaign was built around its Bugaboo Bee6 February stroller release. Romance was definitely in the air.
The goal with this campaign was simple: to create an unconventional stroller campaign, distinguishing Snuggle Bugz and its loyalty to Bugaboo. The cleanliness of the design compliments the Bugaboo brand esthetic, while the humour and light-heartedness honours the Snuggle Bugz brand. In addition, the entire campaign was inspired by the early February launch date, hinting on all things love.